Case Study: Luxury Retail
$323K Monthly Revenue Milestone Reached in Just 4 Months
How we helped an established Australian luxury retailer transform their digital presence and achieve a 616% ROAS on Google Ads.
Key Results
Sales Increase
260%
Sales jumped from about $89K in July to over $320K by November 2023
ROAS Increase
616%
Return on ad spend for Google Ads, with 410% ROAS on Meta Ads
Gallery Visits
400%
Increase in gallery bookings, with a record 42 visits in a single week
Client Overview
An established Australian retailer known for high-quality, custom luxury items wanted to increase online sales and drive more visits to their gallery.
Goals
Despite the high value of their products, the retailer faced challenges in selling them online. They aimed to boost their online return on ad spend (ROAS) from an average of 56% to 200% monthly, with an ambitious target of $200K in total sales per month and increased gallery visits.
Initial Challenges
Google Ads
- Inaccurate sales tracking with multiple conversions being counted
- High CPA for bookings and add to carts
- Low revenue and ROAS
- Poor targeting with wrong Keywords and messaging
Meta Ads
- Wrong Conversion tracking with bad implemented purchase event
- Poor targeting leading to ads being shown in low-performing countries
- Poor messaging and ads
Our Strategy
We conducted a comprehensive audit of all accounts to correct tracking errors and refine campaign settings. Our integrated approach combined Google Ads and social media marketing, tightly aligning with their goals and brand voice and messaging.
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Google Ads
Created new conversion actions: phone calls, emails, gallery bookings, add to carts and Purchases, fixed all conversion actions. Set up Performance Max, Search and shopping campaigns focused on high return products with brand voice and messaging.
Meta Ads
Fixed all trackings, created various reach, traffic and conversion scalable campaigns with different A/B testing ad formats for each part of the sales funnel.
Website
Provided suggestions on website fixes on clickable phone numbers, emails and locations, created one universal Thank You page for gallery visits.
Reporting
Created custom comprehensive report with custom scripts designed for better analysis and data understanding.
Key Results
Sales Increase
Sales jumped from about $89K in July to over $320K by November, exceeding the client’s target of $200K per month by 60%.
- Total sales reached $709,427.10 over the 5-month period
- Consistent month-over-month growth
- Dramatic acceleration in October and November
ROAS Increase
We achieved a remarkable 616% ROAS on Google Ads and 410% on Meta Ads, far exceeding the client’s goal of 200%.
- 405.5 total conversions with 86.9% increase
- Cost per purchase decreased by 26.8%
- Purchase value increased by 95.6%
Gallery Visits
We achieved a 400% increase in gallery bookings, with a record 42 visits in a single week of November.
- 110% above expected performance
- Consistent upward trend in visits
- Higher conversion rate from visits to purchases
Services Provided
Google Ads Management
Performance Max, Search & Shopping campaigns
Meta Ads Management
Facebook & Instagram campaign optimization
Technical Implementation
Google Tag Manager & conversion tracking
Analytics Setup
Shopify Analytics & Google Analytics 4
Custom Reporting
Comprehensive performance dashboards
Website Optimization
Conversion rate optimization suggestions
Ready to Achieve Similar Results?
Let’s discuss how our data-driven approach can transform your digital marketing performance.