Case Study: Fashion E-commerce
From No Ad Accounts to €26,000+ in Tracked Revenue in 4 Months
How we took a Serbian streetwear brand with zero advertising infrastructure and built a complete Meta and Google Ads system that now delivers over €26,000 in tracked revenue on under €4,600 in ad spend.
Key Results
Meta Ads ROAS
588%
€20,177 in purchase value from €3,430 ad spend, with 317 purchases in 4 months
Google Ads ROAS
487%
Every $1 invested returned $4.87, at an average CPC of just $0.11
Purchases Generated
400+
Across both platforms, from a brand that had never run a single paid campaign before
Client Overview
Geezer Collection is a Serbian streetwear brand selling hoodies, pants, jackets and shorts through their online store. They had a strong product and a growing organic audience, but no paid advertising presence whatsoever & no ad accounts, no tracking, no data.
Goals
Launch profitable paid advertising from a standing start. The brand needed the entire infrastructure built before a single euro could be spent: ad accounts, conversion tracking, product feeds and a full-funnel strategy for both Meta and Google. The target was simple - every euro spent had to come back multiplied, from day one.
Starting Point
No Advertising Infrastructure
- No Meta Business Manager or ad account
- No Google Ads account
- No Google Tag Manager implementation
- No conversion tracking of any kind & zero visibility into what drives sales
No Data, No Strategy
- No pixel history or audience data to build on
- No product catalog connected to any platform
- No campaign structure, no tested creatives, no benchmarks
Most agencies inherit accounts and optimize them. Here, there was nothing to inherit. Everything
you see in the results below was built by our team from the ground up.
Our Strategy
We built the complete advertising system in phases: infrastructure first, then tracking, then
campaigns designed around product groups and user intent on each platform.
Technical Foundation
Set up Meta Business Manager, Google Ads account and Google Tag Manager from scratch. Implemented full conversion tracking on both platforms - purchases, add to carts, checkouts - so every campaign decision would be backed by accurate data from day one.
Google Ads
Built a segmented Performance Max campaign with dedicated asset groups for each product
category: hoodies, pants, jackets, shorts, plus-size items and a general group. This lets Google's
algorithm optimize creative, audiences and bids per product line instead of averaging everything
together. Alongside it, a Search campaign with 13 tightly themed ad groups covering the most
relevant high-intent phrases.
Meta Ads
Designed a full-funnel structure:
- Traffic campaign amplifying existing organic posts to build warm audiences at low cost
- Cold sales campaign introducing products to new audiences
- Warm catalog campaign with dynamic product ads retargeting engaged shoppers - the account's top performer at 6.33 ROAS
- Bundle promo campaigns activated periodically around offers, delivering 4.25 ROAS on demand
Reporting
Connected both platforms into unified performance reporting, so the client sees exactly what every euro returns - by platform, campaign and product group.
Key Results
Meta Ads: 588% Return on Ad Spend
Over four months, Meta campaigns generated €20,177 in purchase value from €3,430 in spend & a 5.88x return, sustained across the entire period.
- 317 purchases at an average cost of €10.82 per purchase
- Warm catalog campaign delivering 6.33 ROAS with dynamic product ads
- Cold prospecting profitable on its own at 5.88 ROAS - rare for a new account with no pixel history
- 23,500+ content views and 1,460+ adds to cart feeding the funnel
Google Ads: 487% Return at $0.11 per Click
The segmented PMax and Search structure returned $4.87 for every dollar spent, reaching over 558,000 impressions with an average CPC of just $0.11.
- 90+ conversions at $13.99 cost per conversion
- Search campaign hitting 12.38% CTR - roughly 3x the retail benchmark
- Performance Max delivering 543,000+ impressions across Google's network
- Product-segmented asset groups outperforming a single catch-all structure
Built to Scale
Because tracking was implemented correctly from day one, every result above is verified, attributable revenue & not estimates.
- Blended ROAS of ~5.6x across both platforms
- Clean data foundation ready for budget scaling
- Proven campaign structures that grow with the brand
Services Provided
Meta Ads Management
Full-funnel Facebook & Instagram campaigns: traffic, cold sales, dynamic catalog and promo campaigns
Google Ads Management
Segmented Performance Max & Search campaigns built around product categories
Account Setup From Zero
Meta Business Manager & Google Ads accounts created and configured from scratch
Technical Implementation
Google Tag Manager setup & complete conversion tracking on both platforms
Advertising Strategy
Custom full-funnel strategy for Meta and Google, designed for a new-to-ads brand
Performance Reporting
Unified reporting across platforms - every euro tracked and attributed
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