Case Study: Website Redesign
Website Redesign & WooCommerce Catalogue Rebuild
How we redesigned a professional fitness equipment website into a modern WooCommerce catalogue focused on easier browsing, clearer product presentation and direct inquiries.
Key Results
Products Structured
300+
A large product catalogue was reorganized into clearer categories, brands and product pages.
Core Pages Redesigned
10+
Homepage, shop, product pages, consulting, service, about, contact and catalogue pages redesigned.
Live Migration Completed
100%
The new website was built on staging, reviewed, backed up and migrated to the live domain.
Client Overview
Rekreacija is a Serbian company specialized in the sale, installation and servicing of professional fitness equipment.
The company works with fitness clubs, hotels, wellness centres, sports facilities, corporate gyms and private clients who need reliable equipment, expert support and long-term service.
Goals
Create a cleaner and more professional website aligned with the fitness equipment industry.
Improve the WooCommerce catalogue structure and make categories and brands easier to browse.
Redesign key pages including the homepage, shop, product pages, consulting, service, about, contact and catalogue pages.
Replace standard ecommerce checkout actions with inquiry-focused calls to action.
Starting Point
Large Catalogue With Weak Structure
- Hundreds of products across multiple categories
- Brands and product groups were not easy to browse
- Product pages had inconsistent descriptions and layouts
- The shop experience did not support quick product discovery
Website Experience Needed Modernization
- The visual style no longer matched the quality of the brands
- Key services such as consulting and servicing needed clearer pages
- Mobile browsing and filtering needed improvement
- The website needed to support inquiries instead of direct checkout
The main goal was to preserve the value of the existing catalogue while rebuilding the structure, design and user experience around the way Rekreacija actually sells.
Our Strategy
We rebuilt the website on a separate staging environment, keeping the existing live website untouched during the redesign process.
Website Structure
Created a cleaner information architecture for the homepage, shop, product pages, brand catalogue pages, service, consulting, about and contact pages.
WooCommerce Catalogue
Reorganized the product catalogue around clearer categories, brands and product groups, making it easier for visitors to browse and compare equipment.
Product Page System
Redesigned single product pages with stronger imagery, short descriptions, detailed content sections and direct inquiry calls to action.
Migration & QA
Prepared backups, migrated the staging website to the live domain, refreshed permalinks, cleared cache and checked key pages after launch.
Key Results
Website Redesign
The website now has a cleaner, more professional visual identity aligned with the fitness equipment market.
The homepage guides visitors toward the most important areas of the business: product categories, brands, consulting, service and featured equipment.
- Modern layout and improved visual hierarchy
- Clearer navigation across core pages
- Consistent typography, spacing and brand colours
- Responsive layouts for desktop and mobile
WooCommerce Catalogue Rebuild
Product pages were redesigned to present professional equipment more clearly and support inquiry-based sales.
Unnecessary ecommerce elements were removed, while product descriptions, images and calls to action were improved.
- Inquiry-focused CTA on product pages
- Wishlist and review distractions removed
- Short descriptions added above the main CTA
- Detailed product descriptions redesigned where needed
Built to Launch
The full redesign was completed on staging first, then migrated to the live domain after backup and QA.
Post-launch checks were completed across key pages, product pages, shop filters, navigation, cache and permalink structure.
- Website built and reviewed on staging
- Full backup prepared before launch
- Live migration completed successfully
- Cache, permalinks and Elementor assets refreshed
Services Provided
WordPress Website Redesign
Full redesign of the existing website structure and visual presentation.
WooCommerce Catalogue Setup
Product catalogue organization with categories, brands and product groups.
Elementor Page Design
Editable page layouts built with Elementor for easier future updates.
Product Page Design
Improved single product pages with clearer content and inquiry-focused CTAs.
Responsive Design
Desktop and mobile layouts adjusted across key pages and shop views.
Live Website Migration
Backup, migration, cache refresh, permalink check and post-launch QA.
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